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Topco Over-The-Top Baking and Cake Decorating Products

Topco’s “Over-The-Top” cake decorating and baking products objective was to dominate the center aisle in the baked goods section of grocery stores.

With the production of 500 units the display was produced for a 3-year program emphasizing the ease of set-up for the retailer. The design offered eye-catching graphics to attract customers and the flexibility to easily change the product selection.

The initial sales of the product have shown a 28% increase in product lift.